Karen Ayabei wants to take advantage of the massive phone use by farmers of Settat.

In close collaboration with the lecturer-researchers of the National Institute of Agricultural Research (INRA-Settat) and Mohammed VI Polytechnic University, Kenyan wants to give some practical information to the farmers of the municipality of Settat (57 km from Casablanca on the road from Marrakech).

This includes information related to meteorology, extension services for new farming practices, markets and to a certain extent financial services so that agricultural activities can be improved. To achieve this, appropriate channels are needed and Karen already has her idea.

"Settat has a large population of small farmers who almost have all, mobile phones, and we know that access to reliable and up-to-date agricultural information is a recipe for improving agricultural productivity. Extension officers going out to the farmers field doesn't all to reach everyone.That is why our study seeks to see how mobile phones can be used by farmers to access information and by extension officers to disseminate information",  Karen told agridigitale.

Karen is one of the awarded of the CARE project of the International Fund for Agricultural Development (IFAD) and the International Institute of Tropical Agriculture (IITA).

She argues that the study also aims to determine the willingness to pay for mobile-based agricultural services among smallholders and to demonstrate the need for policies to use mobile-based services in the extension of agricultural services among government entities and a business case for mobile-based agronomic services.

"IFAD funds and IITA's technical support allowed us to conduct this research," she says. Karen hopes she can rely on the Kingdom's support for the success of her project to attract more young people to the agricultural sector which is the backbone of the country's economy.


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